Search engines use a certain algorithm or set of rules to determine what pages to display for any given query. These algorithms will be accountable for hundreds or even thousands of different factors to determine the rankings in SERP (search engine result pages). Certain factors determine these ranking process are to be
- Content marketing comes into play when potential keywords are identified. This can update existing or create brand new pieces of content. Search engines place a premium research on what content is already out there and create a compelling piece of brand new content that provides a positive user experience and does rank higher in the search engine results. Good content has a greater chance to be shared on social media and attract links and that is possible with the best seo company in madurai.
- These links from external websites called backlinks in SEO are one of the core ranking factors of search engines which promotes good content that can reach out to other websites and build relationships with webmasters. By submitting these links to relevant web directories might attract links from other websites too.
- On-page optimization techniques with the best seo company in madurai might help to optimize the URL page to incorporate keywords, update the title tag to use relevant search terms, and use an attribute to describe images. Updating the meta description tag is beneficial to have a direct impact on search rankings by click-through rate on the SERPs.
- Site architecture optimization can improve a site by making sure the key pages are being linked up and that relevant anchor text is being used in those links to improve a page’s specific terms. Creating an XML sitemap for larger pages helps search engines to discover and crawl over the entire site’s pages.
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